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May 19, 2022

Our attention spans are broken, and if you're selling in this environment you need to focus in value, but what is that? How each buyer defines value can be very different. 


  • Ask what information would be helpful
  • What are your competitors doing?
  • 5 levels of value
    • Informative value
    • Fundamental value
    • Unique value
    • Individual value
    • Monetary value



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